My chosen song, and therefore video, fits under the Indie Rock Genre. Indie Rock itself appeals to quite a large demographic, although the bands that make up the genre have quite niche audiences. It is a genre that is starting to become more popular as the bands are becoming more "mainstream" and well known, but the bands themselves are unique and tend to go against the traits people associate with musical artists.
Indie rock is a rock music genre that emerged from the independent music underground in the 1980s and had become widely popular by the 1990s. The term referred to a generation of musicians unified by their collective debt to either the musical style, or simply the independent, D.I.Y. ethos of punk rock, which laid the groundwork for indie rock in the late 1970s. Indie rock consists of music that differs greatly in terms of its sound, its social context, and its regional roots. Most indie bands' commercial success was limited in comparison to other genres of rock and pop music at the time, and most acts remained signed to independent labels and received relatively little attention from mainstream radio, television, or newspapers. With the breakthrough of Nirvana and the popularity of the grunge and Britpop movements in the 1990s, indie rock entered the musical mainstream and many indie bands became commercially successful.
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