Bizarre as this may sound, I was sat at home watching music videos on YouTube to give me ideas for my own when the Apple advert for the new iPhone 5C came up. The bright colours of the new iPhone 5C reminded me of their 2003 advert for their new iPod at the time.
The advert uses black silhouetted figures dancing against a brightly coloured background, holding a white Apple iPod with white Apple headphones in. I was instantly reminded of why the advert had been so successful and iconic. The use of bright colours instantly draws the viewer in as it is such a vast contrast to the black figures. The idea has been reused in various Apple adverts over the years. Although, in more recent years it has been revamped to have coloured silhouettes against a black background and also more realistic silhouettes.
I feel the use of bright colours gives the advert a really edgy feel and this is the type of effect I want my video to have. Therefore, I am planning on recreating this by using coloured lights in my video, consequently turning my talent into black silhouettes.
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