They use a wide range of styles of film making techniques, including animation, live action filming, documentaries and abstract film. Some videos blend different styles such as animation and live action. Many interpret images and scenes from the song's lyrics, whilst others take a more thematic approach. Others may just be a filmed version of the song's live performance.
In 1894, sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song The Little Lost Child. Series of still images were projected onto a screen simultaneous to live performances.
In 196, The Beatles starred in their first feature film A Hard Day's Night. It was presented as a mock documentary, interspersing comedic and dialogue sequences with musical one. The musical sequences furnished the basic templates on which subsequent music videos were modelled.
IN 1974, Australian TV shows Countdown and Sounds were significant in developed and popularising the music video genre in Australia and other countries, and in establishing the importance of music video clips as a means of promoting emerging acts and new releases. Graham Webb, producer of Sounds approached newsroom staffer Russell Mulcahy and asked him to shoot film footage to accompany popular songs. Using this method they assembled a collection of around 25 clips, leading to Mulcahy becoming a full-time director.
In the late 1970s British show, Top of the Pops began playing music videos. A good video would increase a song's sales as viewers hoped to see it again the following week. In 1975, Queen's promo video for Bohemian Rhapsody, was notable for being entirely shot and edited on videotape.
In 1980, David Bowie scored his first UK number one in nearly a decade due to his video for Ashes to Ashes.
In 1981, American video channel MTV launced, airing Video Killed the Radio Star, beginning an era of 24 hour a day music television. With this new outlet the music video grew to play a central role in popular music marketing.
The development of relatively inexpensive and easy-to-use video recording and editing equipment, and the development of visual effects created with techniques such as image compositing were two key innovations in the development of the modern music video.
The first video to be banned by MTV was Queen's 1982 hit Body Language. It included thinly veiled homoerotic undertones plus lots of skin and lots of sweat, which was deemed unsuitable for a television audience at the time.
The BBC banned the Girls on Film video, by Duran Duran, as it featured topless women mud wrestling and other depictions of sexual fetishes.
The BBC banned the Girls on Film video, by Duran Duran, as it featured topless women mud wrestling and other depictions of sexual fetishes.
Fans also tend to make music videos for their favourite songs. They are typically made by synchronizing existing footage from other sources with the song. The first known fan video was created by Kandy Fong in 1975 using still images from Star Trek loaded into a slide carousel and played in conjunction with a song. Fan videos made using videocassette recorders soon followed. Easy distribution over the internet and cheap video-editing software, saw fan videos increase in the late 1990s. A well-known example of an unofficial video is Danger Mouse's illegal mash-up of the Jay-Z track Encore with music sampled from The Beatles' White Album, which shows concert footage of The Beatles remixed with footage of Jay-Z and rap dancers.
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