Spike Jonze is an American director who has directed music videos for some of the largest names in the industry over the last 20 years. His work includes "Da Funk" for Daft Punk and most recently "Otis"which features Jay-Z and Kanye West.
Jonze has many alter egos, including Richard Koufey, the leader of the Torrance Community Dance Group, who is perhaps his most famous. Jonze, in character as Koufey, filmed himself dancing to Fatboy Slim's "Praise You" playing on a boombox in public. He showed the video to Slim who loved it so much he wanted it as "Praise You"'s official video. Jonze assembled a group of dancers who performed "Praise You" outside a Westwood, California movie theatre. The video received awards for Best Direction, Breakthrough and Best Choreography, which Jonze accepted, still in character.
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