Hype Williams is an American producer who has produced music videos for some of the biggest Hip Hop Stars of the 21st Century. Some of his work includes Kanye West's "Gold Digger" and "California Love" by 2Pac.
Williams used the signature style of a fisheye lense throughout the vast majority of his videos, which distorted the camera view around the central focus. This was used in videos such as Missy Elliot's "The Rain (Supa Dupa Fly)" and Busta Rhymes' "Gimme Some More". However, he chose to drop this in 2003.
Another one of his signature styles involves placing shots in regular widescreen ratio, whilst a second shot is split and placed in the upper and lower bands. Additionally, he frequently utilizes aerial and tracking shots which often move backwards or forwards. This method allows Williams videos to be dynamic, multi-dimensional and atmospheric, as opposed to having static camera angles. "Rock the Boat" by Aaliyah showcases these styles.
In 2003 Williams introduced the combination of a centre camera focus on the artist's body from the torso upward and a solid colour background with a soft different-colour light being show in the centre of the background, which gives the video a sense of illumination of the background by the foreground subject. This is displayed in Kanye West's "Gold Digger".
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