Age
The typical age range for Indie Rock fans is 16-25 years of age and so this is the age range I will be aiming for my piece to appeal to, especially as my talent is of this age themselves.
Gender
I have chosen to aim my video at both males and females as I feel that performance videos tend to do this anyway, and it is not a genre that is aimed more at one gender than the other. I am aware that my video may inadvertently appeal to one gender more than the other but I am aiming to keep it as neutral as possible.
Lifestyle
My target audience would typically be associated as a party animal and someone who is up for a laugh and a good time. They would enjoy spending time with their friends, going to gigs, listening to music and writing and playing their own music.
Interests
Their interests would mainly be music related. They would enjoy listening to music, writing music, learning music, going to gigs and buying merchandise. They would go to see both local and mainstream bands. They would enjoy being slightly unique, so would take the time to find one of a kind merchandise and find new indie bands to listen to.
Socio-economic group
Although the socio-economic group for the indie rock genre is predominately middle-class there will be nothing about my video that will relate to this and therefore differ other classes from watching it. The majority of viewers, and Indie Rock fans, would fall into band E as they are students, but they would probably come from a B-C2 background.
Mass or niche?
The majority of music videos are aimed at either the older or younger end of my age range, there aren't many videos that are aimed at both, something which I want to incorporate. Therefore it could be said that my target audience is a niche audience. However, the Indie Rock genre itself is growing and becoming more mainstream, and bands such as Arctic Monkeys who started off with a niche audience now have a mass audience. My target audience fits into both categories. The demographic for my video is niche but for my chosen genre it is mass.
The typical age range for Indie Rock fans is 16-25 years of age and so this is the age range I will be aiming for my piece to appeal to, especially as my talent is of this age themselves.
Gender
I have chosen to aim my video at both males and females as I feel that performance videos tend to do this anyway, and it is not a genre that is aimed more at one gender than the other. I am aware that my video may inadvertently appeal to one gender more than the other but I am aiming to keep it as neutral as possible.
Lifestyle
My target audience would typically be associated as a party animal and someone who is up for a laugh and a good time. They would enjoy spending time with their friends, going to gigs, listening to music and writing and playing their own music.
Interests
Their interests would mainly be music related. They would enjoy listening to music, writing music, learning music, going to gigs and buying merchandise. They would go to see both local and mainstream bands. They would enjoy being slightly unique, so would take the time to find one of a kind merchandise and find new indie bands to listen to.
Socio-economic group
Although the socio-economic group for the indie rock genre is predominately middle-class there will be nothing about my video that will relate to this and therefore differ other classes from watching it. The majority of viewers, and Indie Rock fans, would fall into band E as they are students, but they would probably come from a B-C2 background.
Mass or niche?
The majority of music videos are aimed at either the older or younger end of my age range, there aren't many videos that are aimed at both, something which I want to incorporate. Therefore it could be said that my target audience is a niche audience. However, the Indie Rock genre itself is growing and becoming more mainstream, and bands such as Arctic Monkeys who started off with a niche audience now have a mass audience. My target audience fits into both categories. The demographic for my video is niche but for my chosen genre it is mass.
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