My Target Audience

The demographic for the Indie Rock genre is people whom are 16-25 years of age. I have chosen to aim my video at both males and females as I feel that performance videos tend to do this anyway, and it is not a genre that is aimed more at one gender than the other.

The majority of the demographics money would be spent on things music related, such as gig tickets, CDs and merchandise including clothing, posters and badges. They would spend a lot of their time at gigs and festivals, not only local but also of a larger scale. They would enjoy seeing local, up and coming bands along with the more 'mainstream' bands of the Indie Rock genre. Their aspirations for the future would be something to do with media, sound engineering or photography to enable them to meet some of the bands that they idolise, or to follow in their footsteps and become a band member themselves.