Music Video Draft One

Here is the first draft of my music video to R U Mine by the Arctic Monkeys. So far I am really pleased with my video and how the process has gone. Although it's been long and challenging at times I feel it has been really beneficial in the product I have currently created. 

After showing this to members of my target audience they all mentioned that my images are too grainy which is off-putting, and therefore I need to sharpen them. The jolt of the drummer after my slow motion section was also mentioned and therefore these are things I need to focus on straight away in my second draft. Watching it myself I picked up on a few things I want to improve on as well. I don't know how I'd managed to miss it when I was editing the video but when my video changes from the two band members in the car to the split of them in the car either side of the singer, the transition comes in too early. It should come in at the beginning of the line "I'm a puppet on a string" but instead it comes in a few beats early which takes away from the fast pace timing I was hoping to create. I also need to fix the alignment in my two four-way split screens at the end of the video as they are not completely in line and central which may distract the viewer as they may notice that something is quite right about that section but not be able to work out what; therefore taking their attention off what is happening in the video.

However, of course, it wasn't all negative feedback that I received. One member said the effects I used were really creative and made it more interesting and appealing to watch as well adding a new dimension to the video, particularly the mirror on three band members and moving blocks on the drummer. Others liked the "pixelation" effect I used on the guitarist as it "contrasted with the black silhouettes" I had in other parts of my video. My use of coloured lights were a huge hit as well, like I had hoped. I personally am really pleased with how the lights turned out as I feel they look really effective with the style of video and the bright colours fit well with the upbeat tempo of the song as well as making my video more pleasing to the eye. I also feel my split screens are a strength within my video as it contrasts the close-ups and mid-shots of band members by showing them all at once in their own section, instead of simply in a band clip. My favourite split screen is at the beginning on the line "Coulda shaped heart aches", where I added a new member in on each beat, focusing on the fast pace of my video. Finally, I've been very fortunate with the timings of my video. I completely forgot I had to place the song over the top of the video and so edited using the audio in each of the clips. When I eventually remembered I had to put the song on I panicked, as I thought my timing would be all over the place! However, I was incredibly lucky to know the song well enough to have got my timings nearly all exact! There are a few that need a millisecond adjusting but overall it's all spot on.

Overall, I am really pleased with my video so far. Although there are a few adjustments before it is perfect I feel that I have created a product that I should be proud of. I feel it showcases my talent well and is done in a way that follows and refutes conventions typical of the indie rock genre and performance videos.