Digipak House Style

At the minute I am still undecided as to whether or not I will put Arctic Monkeys' or New Priorities' name on the front of my digipak. Regardless of which I decide to go with I need to stick with their house style, ideally by using their font. House style is important as it allows a buyer to automatically know who the artist is, normally just by seeing the layout of the font rather than what the font is actually saying. Therefore, I feel it is important that I try and stay in keeping with the house style of either band.

Arctic Monkeys have tested out different fonts over the years but this one is the one they use most frequently and appears on their merchandise. The font and background colours change for different merchandise and special events, for example black writing on a white background or a sunset image within the font on a black background. Therefore, I could change the colours depending on what fits best with my digipak.

New Priorities have taken inspiration from Arctic Monkeys, using black writing on a white background for their house style, and all of their gig posters follow the colour scheme and font. As with the Arctic Monkeys font I could change the colours of the font and background depending on what goes best with my digipak.