Magazine Advertisement - Draft Three

I decided to try a completely different effect for this draft, placing my font on top of white blocks in order to add yet another contrast to the advertisement. I believe this looks effective as it adds another dimension to my advertisement and makes it more eye-catching due to the contrast. I chose not to change the font in this draft as I think the font actually looks better on the white background than on the black. 
However, my font has all gone back to being the same colour and I did prefer having it different colours as I feel that looks more effective than two of my pieces of text being on a different coloured background. I think it is effective keeping my font on the black as it stops it being samey and boring but I still don't think it is quite as effective as the two colours I used in my previous draft. I did remember to add the question mark though!

Magazine Advertisement - Draft Two

For my second draft I decided to try out different colours. I felt that all the same colour was a bit much and so decided to play around with it. I feel the band name looks really good in red so chose to leave that how it was and edit the album name and release date. I personally think that white on a black background is a great contrast that is very effective as it makes it stand out to the eye. However, I still need to change the font as I haven't yet found one that I like and I really do dislike the current font! I also managed to delete the question mark on the end of the album name...

Magazine Advertisement - Draft One

From the offset I wanted a minimalistic magazine advertisement as I personally find them more appealing as they make me want to buy the product more in order to find out more information. Therefore, I decided to use this approach in my own piece. 

I decided that they key information I need on my advertisement is the band name, album name, and release date. I chose to use the band image on my advertisement as it shows all four members off well and the bright colours give an insight into what they can expect from the album. I picked a black background as I feel that fits in more with the rock genre than white, and I didn't want to be left with awkward white space, which is nearly always inevitable. Following my decision on black I went for a red font colour as this also very stereotypically represents rock and will therefore let potential buyers know the genre straight away. I chose to put the photo central as I want it to be the main focus of my advertisement as I feel it is the most intriguing part. People are used to associating dates with release dates in the music industry and therefore I didn't feel the need to put "Out on" or "Released on" before the date as I feel it is self-explanatory. 
I don't like the font I've used for the album name and date and therefore I definitely need to find a new one for my next edit!

Digipak - Final

Below is my final design for my digipak, and I am really pleased with the outcome.

After testing it I did opt for having the band's name on the front cover as I feel it looks much more professional and it will appeal more to a potential buyer as they will be able to see who the product is by straight away. I followed the house style of the band like I said I would in a previous font as it looks professional and is what is associated with the band and therefore is something I couldn't cut out. 
I feel the photos I have chosen all work well together and create an appealing product that people would be interested in buying. The variety of colours connote different genres such as rock, pop and moody blues which, instead of making my digipak look like a mess, makes it look like a very diverse album and therefore it will appeal to a wider demographic. They also fit in with my music video and house style throughout as well as giving it a young, modern and exciting vibe. 
I feel my edits all work well, from the more simple sharpening and increasing hue and saturation to my more wild edits as the contrasts ensure my digipak is not boring to a intentional buyer and may entice a wider audience due to my use of different effects.
Overall, I am really pleased with my final digipak as I have created what I was hoping for and feel it is effective in fitting with my genre and music video.

Digipak - Draft Two

Here is the second draft of my digipak. I altered what I mentioned previously, however I have still found room for improvement.

I feel my product looks much better now that the writing is on the other side as it is easily readable and makes my product look more interesting as it's not your typical back cover. It also tricks the eye slightly which makes it quirky and memorable. 
However, I am now questioning having my band name on the back cover as I feel it may be too risky and make it look unprofessional if anything. Therefore, I am going to test it and see what I think for my final product as I need to make sure it is appealing for my target demographic.

Digipak - Draft One

Here is the first draft of my digipak. Similarly to my video drafts, I am aware it needs editing but overall I am pleased with it so far.

I feel my chosen photos work really well together to create a bright, vibrant digipak which is eye-catching and entices potential buyers. My image order is as follows:

Front Cover - Band 

Photo 2 - Adam

Photo 3 -  Toby

Photo 4 - Jake

Photo 5 - Eros

Back Cover - Song names

I'm currently really pleased with my digipak. However, the one thing I need to change is the side in which my song names are written on. As the font is white it blends in with the white on the background making it unreadable. I chose to place the band name on the back of the product as I feel it looks more interesting and will make a buyer more likely to pick it up and look at the product in order to find out the name of the band.

Digipak - Photo Editing

Below I decided to show how I created some of my most creative edits for my digipak. 

Drummer:

To begin with I had to duplicate the layer in order to create two that overlapped. I then clicked on the background copy and decreased the hue and saturation as far as they would go.

I then clicked on the eraser and adjusted the brush size accordingly to erase the black and white from the drummer, leaving him in colour.

To finish my edit I clicked on the colour balance and played around with the three offsets to create a variety of different colours, of which I thought the reddy-pink was most in keeping with my video.

Singer:

After uploading my photo I clicked on "Filters" to find "Water Swirl".

I then adjusted the "Amount" to maximum and the "Size" to minimum to create the above effect which I feel looks very creative and intriguing to the eye.

Back Cover:

  To begin with I did the simple task of completely reducing the hue and saturation.

I then went on "Filters" and scrolled down to "Polar Coordinates".

I played around with all three of the options before deciding on "Invert in circle" as I feel it was the most interesting effect out of the three and would look effective on the back cover of my digipak.